Target audience characteristics:

• Medical and allied health professionals in both primary care and other specialties
• Local, regional, national, and international

Types of activities include, but are not limited to:

• Symposia
• Conferences
• Audio and video teleconferences
• Enduring materials, including print, audio and video, and internet media

Expected results:

The Center for Medical Knowledge is committed to evaluating and measuring the impact of our CME programs through qualitative and quantitative methods. All offerings are intended to augment physician
and other healthcare professionals' training by raising awareness, enhancing knowledge and skills,
and improving the practice behaviors that will eventually affect patient health outcomes.

Measurements of success include:

• Evaluating the number of medical professionals reached each year
• Assessing pre- and postactivity evaluation tools from the medical professionals (faculty, consultants, and participants) who are associated with our programs, to determine effectiveness in the following areas:
  
  1. Increasing knowledge;
  2. Practice improvement;
  3. Physician attitude change;
  4. Needs assessment;
  5. Participant satisfaction.
• Developing successful relationships with cosponsors and commercial supporters to ensure continued and future support

These results can be measured, and status reports will be discussed regularly at Executive Committee Quarterly Business Meetings and CME consultant meetings.